Post-digital bookselling

HarperCollins is looking “beyond digital, post-digital” to explore ways its authors can be discovered by consumers. Speaking to Publishing Perspectives at the London Book Fair, David Roth-Ey, Executive Publisher, Fourth Estate and William Collins, said: “We’re looking at curating experiences around our books and imprints to build word of mouth. The problem with digital is discoverability. In the past, although you have publicity departments who do a good job, you would rely on bookshops to do much of this, to provide that discoverability.” Read more at www.publishingperspectives.com