Bookly: A library on your phone

Thanks to NATIVE’s new Mxit app, bookly, author Fiona Snyckers can now launch her book to an audience of 7.3 million monthly active users and do it three weeks before the real-world launch in bookstores.

bookly is the most sophisticated e-reader app available on the Mxit platform. NATIVE began developing the app in early 2013, and was eager to bring suitable partners on board as quickly as possible. Publishers Random House Struik and Modjaji Books stepped up as partners creating an appropriate focus on serialised South African novels.

Read the full review on bandwidthblog.co.za