Email Newsletters

In a Wired article from this May, tech journalist Clive Thompson wrote about the intimacy of internet newsletters. He describes a reading experience which only has appeal if these emails are worth reading, rather than just clicking on.

As Thompson points out, one of the main benefits of a newsletter is that it’s opt-in, so it doesn’t have to try to grab someone’s attention. If a reader already subscribed, you don’t need the hard sell anymore. A newsletter that acts as a big “read me” button is in danger of resembling the very spam it’s trying to distance itself from.

Read this insightful article on newsletters by Noah Waltman on the Content Strategist.