Avid online users worldwide

A new study conducted by the Pew Research Center’s Global Attitudes Project found that Internet, cell phone and social media use is surging worldwide. And most people to adopt those technologies are becoming avid, rather than occasional, users of them. It is not really ground breaking news, but the level and speed of adoption is pretty impressive.

The internet “still has a limited reach in the emerging and developing world,” the report states. But “once people do gain access to the internet, they quickly begin to integrate it into their lives,” especially through social networking. Majorities of internet users in 21 of 24 nations also use sites like Facebook, Twitter or their local and national analogues.

“For publishers and content developers today, international and mobile markets are two areas of enormous current and future opportunity. The challenge won’t so much be about finding the latest users to go online but competing for their attention once they do,” reports Digital Book World