Bookstore marketing promotions worldwide.

Oren Teicher, CEO of the American Booksellers Association (ABA) — which runs the successful IndieBound initiative, says that independent bookstores are experiencing a modest renaissance of sorts. “The ‘buy local’ movement is burgeoning in the United States as people become more conscientious about buying food, clothes, etc.,” he said. “It is a simple fact today that there are millions of consumers who are making the decision to shop in a locally-owned, independent business simply because it is a locally-owned independent business,” he added.

It’s a bit of an oxymoron to talk about a global local movement, but, as Teicher points out, there are some commonalities on the “buy local” front that absolutely have applications virtually everywhere in the world. IndieBound has partnerships with colleagues in the UK and New Zealand. They share materials and adapt them to different marketing sensibilities. In addition, the International Booksellers Federation meets every year in Frankfurt (and other places) to discuss ways to synergise their efforts. The increased awareness and drive toward buying local is resonating worldwide.

Rad the full article on www.publishingperspectives.com