Most people reach websites via search enquiries, using search engines such as Google, Yahoo and Bing. But how do these search engines choose which pages to suggest to you out of the more than 13.5 billion webpages contained in their databases, and on what basis do they choose to add one page or ignore thousands of very similar pages out of the billions of new pages added to the web yearly? Understanding search engines is a keystone to building an effective digital strategy.

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The Nudge List is a new app in Apples App store that is a must for booklovers everywhere and is all about discoverability. It is updated once a week with pictures of the top ten hottest stories in UK books and films as chosen by four or five experienced and independent journalists. The aim is to tempt you to press again and, in theory, to read an extract from a middlebrow book, watch a video of the writer talking, and perhaps buy a book to download only on to iBooks. There is, of course, the ever present “share” icon as well, although only by email, Twitter or Facebook. read a full review on www.publishingperspectives.com

Three US independent bookshops have launched a lawsuit against the big six publishers and Amazon in America claiming that by signing a contract to sell e-books with DRM through Amazon, they are combining to restrict the sale of e-books through indie stores.Read the full story from The Bookseller here.

Looking back on this year’s Digital Book World conference this week, Ed Nawotka of Publishing Perspectives distills the event into three key ideas: price innovation, discoverability and authenticity. Discoverability it seems is still dependent on Bookstores though convincing consumers to purchase where they browse is another matter entirely. read more on www.publishingperspectives.com