How Elsevier has morphed into a content provider

“At the intersection of content, science, and technology sits Elsevier. The 135-year-old institution has evolved from a science publisher to a information solutions company that leverages technology to help science, health, and technology professionals make groundbreaking discoveries through a suite of products.
Elisa Cool from Contently recently interviewed Elsevier R&D Solutions CMO Sumita Singh on how they have transformed from being a traditional scientific publisher to becoming more of an information technology provider.
“We believe in content. We believe in comprehensive content—good, quality content. But what we do with the content is where we add value for our customers,” she said.

Read the full article on Contently.