Exclusive Books to launch social bookselling

Exclusive Books is set to launch a social bookselling platform next week that it claims will be a first for South African retail. The platform is named “Stickers”.
This social functionality will be built into the existing Exclus1ves website to try and encourage more user and group activity.

Customers will be able to earn achievements by sharing and rating products either as an individual or a group. Rewards, in the form of discounts, will be earned faster as a group than as a single user.

 
“To start with we will support standard social media platforms,” said Ben Williams who is now heading up Exclusives’ Digital Retail arm.

 
Williams is the founder of Book SA, a website he started to promote South African books to South Africans. JSE-listed media company Avusa bought him out last year, renamed the site Books Live, and appointed Williams as general manager of digital retail at Exclusive Books.