Five reasons Social media will always sell more books

As we’ve all come to learn over the past few years, having success marketing on social media is a lot harder than it looks and can be less effective than it seems.

Nevertheless, a solid social media strategy is a must for anyone who wants to sell more books and one properly executed can lead to big gains, according to book marketing expert Peter McCarthy, formerly of Random House, Penguin and others.

To that end, he gave Digital Book World five reasons to continue to invest time, effort and money into social media marketing for books. Find out what they are on www.digitalbookworld.com