HarperCollins Audience Development Director Jim Hanas: Finding an Audience, Book-by-Book

The barriers to publishing a book and distributing it widely have come down, creating a renaissance in the world of self-publishing. While great for authors and ebook retailers, this sea change has created some problems for publishers.

Notably, some authors wonder why they need a publisher. While distribution into bookstores is the No. 1 reason authors value the services of a publisher, there are others, including quality editing and providing the kind of marketing muscle that large organizations can muster.

Read this fascinating article on www.dbw.com