How cool is this?

This is the trailer for Masterpiece an Italian TV Reality show on Rai 3. It is a new experiment to discover the Next Big Writer and boost reading in Italy. Apparently it has been discussed with much sarcasm in the European and American media. A guest contributer on Publishingperspectives gives a wonderful account of the first show. Read it here.

It sounds like something I’d love to watch. Imagine what a South African version could do for Literacy here.