Frankfurt – On BD, VR, AR, Millenials and Hyperinnovation

As a Frankfurt BookFair Business Club 2017 Ambassador I had the opportunity to work with the Fair organisers on creating unique experiences for some important visitors in Frankfurt this year. I was the only African representative.

In the Business Club, I found many of the discussions applicable as learning experiences for the South African Book industry.

Kallimat’s Approach to international business, for example, is interesting. Kalimat has come up with an ingenious way to get their best Arabic literature translated into many other languages and disseminated across many other territories. The key is a partnership format in which Kalimat exchanges titles for translation with other major global publishers. This process guarantees not only translations but also sales – every publishing house uses its own channels to promote work from the UAE in its own market, and Kalimat in turn then sells that publisher’s books in the Arab world.

Kallimat has created partnerships with big foreign publishers like Bloomsbury and others to license popular characters and rights to localise content. This not only creates new industries and fields of work for employment but is a soft diplomacy when our children can understand each other beyond the barriers of language.

A round table with His Excellency, Nigeria’s Ambassador Yusuf Tuggar was full of debate as the German representatives were quite insistent that translations were important where as student delegates felt that translations change the messages authors wish to convey.

The Ambassador proposed a middle ground that would draw more German investment to Nigeria by means of inter-cultural exchanges and pointed out that the marketing had to go beyond foreign-educated African writers publishing abroad. Dr Nnedi Okorafor, the Science Fiction writer was used as an example of how authors are marketed at the Book Fair in German translation

France was the guest of honor, which saw Merkl and Macron open the Fair with thoughts on books as a uniting factor in the world, which is always a promising thought.

It was apparent that Brazil and Latin America are primed for major growth in the book industry. I hung out with the Brazillians after hours and at the annual BookWIRE digital awards night. Colorful caipirinhas at the Brazil stand are now a firm fixture after a long day of negotiating with Publishers.

The weather got better during the week and Saturday was glorious sunshine and light bringing all the school children dressed up as their favourite book characters in some extreme costume play. Dan Brown gave a private reading on the Saturday evening that was very well attended.

Functioning almost as a show-within-a-show, the second annual The Arts+ program at Frankfurt focused, in particular, on robotics and virtual reality within the creative industries.
In addition to 54 exhibitors in The Arts+ area, some 120 speakers from nearly 20 nations were heard on two stages. Their topics addressed aspects of cultural and technological connection, correlation, and sometimes collision.

There were some really interesting interpretations of what happens when you combine big data, augmented reality (AR) and virtual reality (VR) in book related applications.

Facial recognition software attached to cameras in bookshop windows can for example allow a bookseller insight to customers as they approach their bookstore. Using big data, software can tell certain characteristics about the Customer in order for the bookseller to better serve them. It has a pretty good guestimate of demographic segmentation and then determines likely purchasing behaviour. When I stood in front of it, it got my age right and what kind of mood/disposition I was likely to be in.

In academic applications, VR can be used for a myriad lessons from showing the interior of the Egyptian tombs to giving students insight to the human vascular system from a blood cell’s point of view. It is incredibly illustrative. Some difficult mathematical models, three dimensional designing problems and physics challenges can be more clearly defined as concepts that one can see and “touch” which vastly improves the learning outcomes and potential for further enquiry and research.

Augmented reality can be used to show the hidden stories of the world around us with real-time information on the significance of perhaps historical buildings around us.

Other things we need to watch out for: “Social is real. Mobile is real. Millennials are real. These things have an effect on each other, they accelerate each other. So that leads to this exponential disruption” of a market. Doing nothing is not an option. It was an option a few years ago. Before the iPhone, it was a super-valid option to just wait on mobile. ‘Let’s see if people read on mobile phones. Do they download apps?’ Now, waiting is not an option. So look at startups. Learn from them, from their concepts of most viable product (MVP) and speed to market. Start with exponential change,” Maks Giordano told Publishing Perspectives after the Fair. “And then respond. With hyperinnovation.”

By Melvin Kaabwe

https://publishingperspectives.com/2017/10/maks-giordano-the-arts-book-marketing-hyperinnovation/

Puku – Children’s Literature Foundation

Established in 2009, Puku Children’s Literature Foundation (Puku) is a reading promotion and book development organisation that aims to address the acute shortage of children’s literature in all South African languages, and ensure that all children have access to such literature, particularly the most materially deprived and marginalized.
Puku aims to build a comprehensive, credible review process that will ensure quality reviews in all languages and to serve as a data hub to promote the buying and reading of books that affirm the African child.
“In the few years of our existence as Puku, we have come across amazing creativity and innovation in our communities. There is no reason why we should not have a thriving publishing industry that addresses the needs of our children and their families. We aim to grow a comprehensive and well curated database of African children’s books to assist in this regard,” says Elinor Sisulu, founder of Puku and Festival Director of the Puku Afri-kids Festival and the Puku Story Festival.
Puku works with publishers, authors, illustrators, artists, reviewers, teachers and corporate South Africa to get well written and translated books into the hands of parents, teachers, librarians, and children. What happens after the reviews? Puku’s biggest priority is to get the parents to visit the website and identify the books that may be relevant to their children and ways to access them.
Puku’s distinctive competence is in its specialist reviewers who are experts in early literacy, education, reading and writing in African languages.
Puku also organises story Festivals around the country to spread the love of reading. It is a collaborative initiative that facilitates and fosters cooperation amongst and between rights holders, promoters, disseminators and consumers of children’s literature – with a specific focus on indigenous languages.
Puku has recently launched a new online African children’s literature resource at www.puku.co.za. With over 6000 books, profiled authors and publishers, this useful resource is set to become the go-to for all local children’s literature. A new development for Puku will be introduction of blogs by specialist reviewers on its website. They will share their experiences of the review process, including the conversations they had with parents, children and learners while reviewing books. As specialists in education, reading and writing, they will also share tips on teaching reading and writing.
Newly appointed managing editor Lorato Trok is excited to be joining Puku. “I have been involved in children’s literacy all my professional life as a children’s librarian, a children’s books publisher, an editor, author of children’s books and as a translator. Promotion of African languages has taken centre stage in my work and I’m excited to join this wonderful team of people who have been working really hard to bring to the fold what is available in African languages for children in South Africa and beyond.”

visit www.puku.co.za for more.

General Trade Report January to September 2017 – decline across all categories

In a Moneyweb article dated 31 October 2017, Hilton Tarrant suggests “When Tasha’s reports a decline in sales, you know there’s a problem”. Based on Famous Brands’ financial results to 31 August, he suggests that South Africa’s upper middle class are under more pressure than we think. Tasha’s, Turn ‘n Tender, Mythos, Vovo Telo, Europa and other brands in the company’s “Signature” portfolio have all reported negative results. Added to this, Woolworths reported a 0,9% decline in its general and clothing sector. Although same-store sales in its food sector grew by 4,6%, this translates to a 3,8% decline if inflation is taken into account. Shopping malls are visibly quieter. For instance, the Woolworths food queue in Brooklyn Mall used to be 10 minutes long on any given Saturday: on month-end Saturday this September, one could whiz right through to till-point.
Of even greater concern is the sudden decline in private education spend. Tarrant, in the same article, reports declining enrolment numbers at both ADvTECH and Curro, partly due to financial pressure, and partly due to a rapid increase in families emigrating.
Considering that books are still seen as luxury items in most households, all this paints a gloomy picture for the general trade, which duly reflects in the numbers: according to SAPnet, the South African general book trade saw a decline of 3,9% in value in 2017 to date, with 7% fewer books sold. The decline spanned across all categories (adult, children’s, fiction and non-fiction).
South African books had a torrid time in the year up to September. Unit sales fell by 17%, with the average selling price shooting up by 8% from R137 to R148. In contrast, books published in the UK, which make up the majority of books sold SA, held steady on price and units. Publishers cite increased printing costs as the main reason for the steep price increases.
On the positive side, green shoots were starting to appear on the horizon at the time of writing this report. Jacques Pauw’s strictly embargoed book, The President’s Keepers, hit shelves on Sunday the 29th of October, promptly shooting to the no. 1 slot on Nielsen’s bestseller list and into immediate reprint. DA leader, Mmusi Maimane, waved the book at Jacob Zuma in a historical moment in parliament on the 2nd of November, asking him to table his declaration of interests since 2009. Pauw alleges in the book that Mr. Zuma was on the payroll of a security company owned by ANC benefactor Roy Moodley. Together with Redi Thlabi’s explosive book Khwezi, which released at the end of September, Pauw’s book might just have an effect on the political landscape, while at the same time resurrecting a struggling local book market. The launch of Thlabi’s book at Exclusive Books Hyde Park was attended by more than 500 people: a record of sorts for in-store launches in South Africa.
( Insert pic)
Launch of Redi Thlabi’s book, Khwezi, at Exclusive Books Hyde Park on 27 September 2017
General booksellers enter the festive season in trepidation of what Black Friday and the ANC conference might mean for book sales, yet buoyed by the hope that books can still change the world. Benjamin Trisk, CEO of Exclusive Books, stated the following in an internal letter to staff at the end of October:
“October trading was just about the best monthly result we have had this year. There was
a feeling in September that we might be emerging from extremely tight monetary conditions and
October has given us another sense that this might be so. However, we should not think that we
have reached the end of an extremely difficult economic time. Our country suffers when viewed
against every economic matrix you can imagine.”

By Olinka Nell

* All statistics courtesy SAPnet

Lunch at the Social Kitchen

The CEO of Exclusive Books; Benjamin Trisk, writes a quarterly column for the SA Booksellers Association. His October missive here:

Recently I dined with a South African distributor who, although very good, caused me to wonder what the future is for small distribution businesses in the book industry. I mention this specifically because in the past twelve months or so, we have seen a number of smaller players either go out of business for personal reasons or succumb to the financial pressures associated with inventory investment and the timing consequences that are imposed on cash flows.

Thirty years ago (and more), a strong Rand enabled relatively small businesses to stock books in depth with a comforting thought that sales and payment terms would be sufficient to fund the lists in stock. That is no longer the case. There are a number of structural problems that have imposed themselves on the old model and it seems that distribution, certainly with regard to overseas books, will be located in fewer and fewer hands. This is an inevitable result of the weak rand, growing debtor vigilance on the part of overseas publishers, the concentration of power in big corporate publishing entities and the disappearance of independent book stores. The net result is that, I think, the smaller publishers, coming out of both the U.K. and the U.S.A., will supply on an indent-only basis or, alternatively, will at best use a non-stock holding sales representative to parcel up orders and supply directly out of one of the big U.K. or U.S.A. distribution centres.

If this is the case, and that is the direction in which we are moving, then the result will be an almost certain diminution on the range offered by the South African bookseller. At Exclusive Books, we cannot afford to let that happen. 85% of our sales are accounted for by the long tail that sits outside the top 100 best sellers. So, we need to maintain range at all costs and I think this will mean that the customer will see more and more diversity as we tailor each store’s inventory specifically to the customer base that it serves.

When it comes to South African publishing, I do not see much change. Cash flow is the grease that oils business and local publishers, especially the smaller ones, have a problem. If they want to sell to us, they need a vendor number and they need an ability to get to each store. This is not always possible. Which means, they need to find a distributor or at least an order-taker who can get around to the stores, who can work the market and promote the books. Again, small publishers and small distributors face the problem of a lack of structural capacity.

There was a time, and I was witness to it once, when a publisher would first outline the books he intended to publish and only publish them once the orders warranted a print-run. That is no longer the case. At Exclusive Books, we do our best to promote smaller publishers but in order to do so, the publisher has to be present to promote and present the books. Even then, the publisher has first to commit its scarce resources, capital, to the publishing enterprise. My concern is that we shouldn’t lose books because publishing becomes too expensive for the smaller publisher. Rather Government needs to put funds aside to help publish worthwhile texts. And worthwhile texts are those that the public wants to read.

This was brought to mind forcibly this past week when I was in Frankfurt. A number of smaller South African publishers had stands at the Book Fair. I use the words “stands” loosely. It was a group of tables and chairs with a few books scattered on their respective back walls within a section of a stand that carried the South African flag for nomenclature. A more pathetic display of a country’s literary output I have never seen. It would be far better for whichever Government department financed this exercise, to take those funds and help support smaller publishers financially through a system of grants and low interest loans. The South African presence did nothing to enhance the image of a local industry that is growing, that is vibrant, and is exciting. We really are our own worst enemy.

Copyright Amendment Bill, No 13 of 2017:

Will the goal of updating the law for the Internet Age sacrifice creative industry instead?
In December it will be 20 years since South Africa signed international copyright treaties to bring its copyright laws into the digital age. South Africa has still not ratified these treaties and the Copyright Act has not been amended to apply to the Internet environment, resulting in uncertainty for creative industry and consumers alike.
The Copyright Amendment Bill, introduced in May 2017, has the object of addressing this deficiency, but is so poorly drafted and introduces so many other egregious provisions, that it has led to more questions than answers, as well as vociferous debate.
The Bill was preceded by the findings of the Copyright Review Commission which mainly dealt with the application of copyright in the music industry. However, the Government did not carry out any serious study to support many provisions of the Bill, especially new exceptions to copyright that it proposes to introduce, and an independent impact study promised by Government in 2015 never materialised.
In Parliamentary hearings in August this year, the Publishers Association of South Africa (PASA) presented an economic impact assessment by PricewaterhouseCoopers (PwC) that they had commissioned, showing the detrimental impact that the proposed “fair use” exception and very broad exceptions for education would have on the publishing industry.
The impact assessment found that the proposed amendments would result in declining revenue from sales of educational publications, a sharp reduction in licensing income via collective management organisations and an erosion of the incentive for the creation of educational works, specifically:
• Weighted average decline in sales of 33% – implies a decrease in sales revenue of approx. R2.1 billion on the baseline, concomitant reductions in GDP, and VAT and corporate tax revenue collections.
• Decline in revenue.
• Reduction in licensing income via collective management.
• Imports to increase as a proportion of sales in the domestic market.
• Exports to decrease as a proportion of total sales.
• Weighted decline in employment of 30%, associated reductions in personal tax collections, equating to around 1 250 full-time equivalent jobs.
PASA pointed out that these findings are largely consistent with a review of available literature on the impact of copyright reforms in Canada and the potential impact of similar reforms once contemplated in the UK.
The 2012 Copyright Modernization Act in Canada has negatively impacted Canadian educational publishers in particular. “The royalties that have traditionally come from our Canadian sister organizations have fallen like a stone since the 2012 Copyright Modernization Act,” said Copyright Clearance Center’s Michael Healy, speaking on a panel at the Frankfurt Book Fair in October. But “what has become the norm in Canada,” Healy added, has for some reason become “an exemplar” for other governments around the world. The takeaway seems to be that when it comes to educational use “copy as much as you like, and to hell with the creator.”
Of importance to the South African case is the comment that the addition of “education” as a purpose for fair dealing in the Canadian legislation has meant that both the school and higher education sectors in Canada now claim – for free – the same copies for which they had previously paid license fees.
PASA’s submission to Parliament highlighted specific issues with the Bill:
Fair use: Introduction of ‘fair use’ defence to copyright infringement, which is based on a statutory defence to copyright infringement under the laws in the United States, but admitting more permitted use cases than in the United States (including “education”, “underserved populations”, “public administration”).
User rights – A new right by a “user, performer, owner, producer or author” to claim a royalty for the “use” of the copyright work, which not only runs contrary to the objects of copyright, but does not exist anywhere else in the world.
Parallel importation: Reversal of recognised rules relating to parallel importation, that will undermine the local publishing industry.
Moral rights: Provisions that are held out to be improvements to authors’ moral rights, instead take rights away from authors, specifically in the application of exceptions to copyright.
Limitation on assignments: A limitation on all transfers of copyright to a period of 25 years.
Contract override: A blanket override of all contractual terms by the provisions of the Act, interfering with the freedom to contract and creating uncertainty in every agreement involving copyright works.
PASA’s submission also highlights the changed focus of the Bill from the original directive, which was to benefit the position of authors and performers, to a more “users’ rights” agenda and State control over copyright works.
Following the public hearings in August, Parliament came to the conclusion that the Bill had so many shortcomings, it decided not to return the Bill to Government, but to rewrite it itself. A task team has been established with a directive to have an alternative Bill ready to present to the General Assembly in early 2018, subject to a fresh round of public hearings.
Professional Editors Network (PEN) South Africa is convinced that many of the changes envisioned by the Bill will have a direct and detrimental impact on its members, and indeed all South African authors.
“By granting a set of exclusive rights, copyright incentivises authors and the larger creative industries to expend their skills, talent and labour in the creation of works for the ultimate benefit of all. Copyright enables authors to earn income from their creative work. The introduction of wide-ranging exceptions and limitations would discourage authors from writing books and publishers from taking the financial risk to publish those books, as it would create a climate within which freely copying copyright works for a wide range of purposes is permitted. Other points of objection are the proposed weakening of moral rights protection and the appropriation of state-funded copyright works by the state.”
Lazarus Serobe, who represents the rights of writers and publishers at DALRO, also suggests that the Copyright Amendment Bill places too much emphasis on giving free access to creative works, and not enough on the benefit to creators of those works.
However, there are some copyright scholars who disagree. The Daily Maverick quoted Dr Tobias Schonwetter, from the University of Cape Town, as saying that “fair use” has flexibility on its side and is in line with international best practice.
The Daily Maverick also quoted US copyright academic Professor Sean Flynn at the public hearings in August, who argued that the notion of “fair use” in the Bill should be extended even further in order to cover the digital realm.
Flynn pointed out that it is only because of the US’s accommodating copyright legislation that companies like Google have been able to thrive. Google’s search function and language applications both use copies of copyrighted work. The Google Books function takes it even further, with Google having digitised the books of university libraries in order to make them available for research purposes. This does not substitute for purchasing the book on the market, Flynn argued, because only portions of the books are made available.
“When you introduce fair use you will be giving a green light for innovators,” Flynn told the committee.
PASA Copyright Legal Counsel, André Myburgh, strongly disagrees with this sentiment in a piece written for the Business Day after the hearings.
“We hear about internet search engines and other technological applications, all of which use machines to “read” millions of works with the purpose, it is said, “to expand our knowledge and improve our lives”. This description does not cover the Google Books Project, which started with Google making digitised reproductions of entire book collections of participating libraries and keeping a copy for purposes held by the US courts to constitute “fair use”, namely the making available on the internet of bibliographical data and so-called “snippets”.
“The concern publishers have with this result, which was raised by the Publishers Association of SA at the hearings, was that this case and others are causing US “fair use” law to become — in the words of Jon Baumgarten, former general counsel of the US Copyright Office — “a legal regime that permits regular, concerted, systematic, commercially purposed, 100% complete and uncompensated copying without permission, day in day out, of millions of copyrighted books”.
“The digitisation exercises must have left Google with the world’s biggest library, without having bought a single book.”
Mpuka Radinku, PASA executive director and Copyright Alliance member, told Fin 24 that the association welcomes one of the main goals of the Bill, namely to bring the Copyright Act of 1978 up to date with the Internet age.

“PASA supports the principles of access to copyright works if permission is obtained where required by international treaties and practice,” said Radinku.

“PASA, nevertheless, suggests that many of the provisions in the Bill will need to be re-evaluated, reconceptualised and rewritten. We strongly feel that new rules allowing the state to assume ownership of copyright works made with state funding and the across-the-board overriding of contractual terms should be rejected.”
In PASA’s view, the Bill must do more to improve the protection of authors and publishers in the internet age.
“Whereas publishers recognise that exceptions to copyright are part of the copyright landscape, we contend that, as the PwC report shows, overly broad exceptions are to the prejudice of authors and publishers and interfere with their legitimate expectations to earn from their work,” said Radinku.

Thanks to Andre Myburgh for his expert and editorial input.

http://www.wipo.int/treaties/en/ShowResults.jsp?lang=en&treaty_id=16
http://www.publishsa.co.za/file/1501662149slp-pwcreportonthecopyrightbill2017.pdf
https://www.dailymaverick.co.za/article/2017-08-02-copyright-amendment-bill-in-parliament-whose-right-is-it-anyway/#.Wfrj7YZx1E4
https://www.fin24.com/Economy/new-copyright-bill-may-negatively-impact-publishers-pasa-20170802-2
https://www.businesslive.co.za/bd/opinion/2017-08-24-reassurances-about-fair-use-benefits-ring-hollow-to-publishers/
https://www.businesslive.co.za/bd/opinion/2017-08-24-reassurances-about-fair-use-benefits-ring-hollow-to-publishers/

Working Memory – How reading can actively train your brain.

You’ve heard of Short-Term Memory, and Long-Term Memory – so what is Working Memory? Working Memory is an area of the brain that we use while we are manipulating information. Working Memory is used for carrying out complex tasks such as learning, reasoning and comprehension. It is a limited space when comparing it to Long-Term memory, and it is also temporary. The best analogy I have come across compares Working Memory to a diner plate. We would use the diner plate for food and once the food is finished, we can reuse it again. Working Memory is much the same. We will use our working memory for a specific task, and after that is completed the area is “cleaned” and we can reuse it.
Working Memory forms part of the Executive Function of the brain. Executive Functioning is what helps people plan, organise and complete tasks. Working Memory is fundamental to learning. It is through our working memory that we recall information, and can use that information for the task at hand. Working Memory helps us pay attention, and maintain focus during a task. For example, if a learner is performing a Long Division maths problem, it is the Working Memory that will help the learner follow the steps necessary to work out the problem.
Working Memory has two parts to it – we have an Auditory Working Memory, and a Visual Working Memory. The Auditory Working Memory is a part we use to manipulate information we have heard and Visual Working Memory is the information we have seen.
Working memory touches all aspects of learning, and following instructions. Issues arise for learners when their Working Memory is weak, and not functioning effectively. Going back to the plate analogy, if your plate isn’t big enough, it won’t hold enough. I have a cousin who headed up a team of people for one of our big banks. During a particularly stressful project one of her employees pleaded that he had “too much on his plate” and could not complete the task at hand. My cousin retorted saying “well, get a bigger plate”. We have often laughed about this as it is so out of character for my cousin’s personality. If you were to meet my cousin you would never believe she could be so hard. But what do we do when our learners “need a bigger plate”?? How do we improve learner’s Working Memory??
The good news is that working memory can be trained! We can work on our working memory like we would exercise a muscle. Research has shown that learners who have both auditory and visual stimuli at the same time retain the information and are able to use the information better. This indicates that to get the best out of our working memory, we need to “feed” our brains both auditory and visual information.
To understand how our brains can use the auditory and visual parts of our working memory, let’s have a look at spelling. A lot of learners who have working memory deficits are poor spellers. They will learn the spelling for the week, and after the test they forget the words instantly. What is happening here is the learners are using their Visual Memory for the spelling words, and not using their Auditory Memory. To improve their working memory, learners need to “hear” the sounds within the words, not just visually recognise the words. By using both the Auditory and Visual Working Memory together, the output is improved spelling.
Similarly, learners who have a poor working memory often don’t comprehend what they have read as effectively as others. By engaging in “active reading” techniques, learners with poor working memories can hold onto more information. Active reading involves jotting down notes, using highlighters for important sections, and reading aloud so that the learners can hear as well as see the text.
So how do we improve our child’s working memory? Here are 8 boosters suggested by Understood.org (Morin, 2017)
1. Work on visual skills
2. Have your child teach you
3. Suggest games that use visual memory
4. Play cards
5. Active reading
6. Chunk information into smaller bites
7. Make it multisensory
8. Help make the connections
References
Heyman, N. (2012, July 9). Auditory Memory: In one ear and out of the other? Retrieved from http://nikkiheyman.co.za: http://nikkiheyman.co.za/auditory-memory-in-one-ear-and-out-of-the-other/
McDougall, B. (2017, June 8). How Working Memory Gets Gobbled Up | The Importance of Letter Formation. Retrieved from https://thehappyhandwriter.co.za: https://thehappyhandwriter.co.za/how-working-memory-gets-gobbled-up-the-importance-of-letter-formation/
McLeod, S. A. (2012). Working Memory. Retrieved from www.simplypsychology.org: https://www.simplypsychology.org/working%20memory.html
Morin, A. (2017). 8 Working Memory Boosters . Retrieved from www.understood.org: https://www.understood.org/en/school-learning/learning-at-home/homework-study-skills/8-working-memory-boosters

By Sarah Ohlson de Fine
Sarah Ohlson de Fine is a qualified foundation phase teacher who understands how children learn and what teachers need. She is also the owner of the online educational resource shop www.learningtools.co.za

From the editor

The South African book industry was abuzz in September and November as two locally published non-fiction titles, both exposing Jacob Zuma, rocked the nation.

The launch of Redi Thlabi’s book Kwezi at Exclusive Books in Hyde Park in September stood apart as the only book launch in the history of the country that was so well attended it had to be held in the concourse of the mall with people standing on the upper levels as if in a stadium. Over 500 people attended the event which received huge media attention. In a country where book launches are normally attended by a small crowd of the usual suspects, this really was unprecedented.

Just a few weeks after this watershed moment in the SA book industry’s calendar, the top secret and embargoed The President’s Keepers – Those keeping Zuma in Power and out of Prison by investigative journalist Jacques Pauw, launched at Exclusive Books Hyde Park to a crowd of nearly 1000 people, again in the concourse of the mall, with a giant Christmas tree and big screens lighting up the action. That is until the power was mysteriously cut and the back up generators failed to kick in. Nevertheless, the people stayed and Jacques Pauw carried on signing books with a cell phone flashlight.

For some, the launch represented a rallying point against the scourge of state corruption. The action against the book has provoked solidarity from civil society both locally and globally. The President’s Keepers is being reviewed and featured in global media from the Guardian to the Financial Times and as the controversy surrounding it escalates, so does the interest.

For others the hype surrounding the book itself, along with the sales generated, is simply exciting.

Pauw’s book was officially sold out of its first print run of 40,000 copies, before it was even launched and the new run of 30,000 is largely pre-sold. Exclusive Books sold 3455 copies on the day it hit the shelves and it shot to the top of the Nielsen best seller list. It is now recorded as the fastest-selling book since official Nielsen data gathering began in 2004.

“Together with Redi Thlabi’s explosive book Khwezi, which released at the end of September, Pauw’s book might just have an effect on the political landscape, while at the same time resurrecting a struggling local book market,” says Olinka Nell in her report on page 9.

Pauw’s book is also being widely circulated – for free – as a PDF via Whatsapp, which has stirred up another debate in the publishing world around copyright, the illegal sharing of digital media and the future of the book, a topic dealt with in this issue of Bookmark on pages 22.

Pauw’s opinion is this: “If you have a PDF copy and can afford to buy a book, please do it. Erase the PDF and buy a book or the kindle version. If you cannot afford a book, go for it and read it. You have my blessing. This is not about money…”

It is an interesting angle to take considering how much hard work went into the book and how Pauw endangered his life to bring it out.

In this edition of Bookmark we also look at the South African Literary Awards, the SA Book Fair, Frankfurt, the Blockchain, Puku Children’s Literature Foundation, Audiobooks, and BELA.

It has been an interesting year full firsts, full of change. I hope it continues in the same vein next year. Until then; Merry Christmas, happy holiday reading and happy new year.

Jessica.

South African Book Fair – Moving boldly forward.

South Africa’s Deputy President, His Excellency, Mr Cyril Ramaphosa, lauded the South African Book Development Council (SABDC) for their efforts in developing a reading nation through their considered positioning of the South African Book Fair this year.

“We are hoping that out of this Book Fair we will be able to improve the reading culture in our country,” he said whilst attending the Fair in Johannesburg in September.

“If we want to develop our children to be active participants in economic growth – we must encourage children as young as 6 years old to read,” he added, emphasizing the importance of reading as both a lifestyle and family exercise.

It was a coup d’etat for the SABDC that the Deputy President attended the Fair and took the time to walk through the entire exhibition at Museum Africa, stopping to chat to both new and established publishing houses, booksellers, writers and practitioners.

“The industry has been undervalued for too long. It has a critical role to play in the development and economic transformation of South Africa. Government and industry alike share in this lack of perception of value. In making ourselves visible and engaging with all South Africans, we are able to change the narrative of our industry and how it relates to government and South Africa,” says Elitha van der Sandt, CEO of the SABDC.

The 2017 Fair was opened by the Deputy Minister of Arts and Culture, Hon. Ms. Makhotso Sotyu and guest of honour Prof. Zakes Mda, who set the tone for a revolutionary sentiment to resonate throughout the duration of the event. Both were unequivocal in their support for the development of African publishing, particularly in relation to the importance of writing in indigenous languages.

Representing industry bodies such as the Publishing and Bookselling Associations of South Africa, it is the Council’s mandate to increase access to books, both in terms of creating a reading culture, and in effect contributing to a more diverse and representative industry. It furthermore aims to ensure that the book sector is a national priority.

“The Council’s point of departure in the envisioning of SABF 2017 was the belief that the book industry remains rather sharply disconnected from a large part of the South African population. Concurrent with that belief was its finding, reached through its research, that South Africans, including government, were unfortunately not very embracing of the industry. It is fair to say that perceptions of the book industry in South Africa are neutral at best and downright negative at times,” says van der Sandt,.

“For the new model of the SABF to be successful and to thrive in years to come, changing these perceptions has been treated as paramount by the SABDC. The Fair’s implementation, therefore, was based on this revised vision; and the choice of every element including location, venues, themes, creative design and marketing, authors, speakers and programmes linked back to it.”

The creative elements of the Fair were very strong. The goal was to create a modern aesthetic that went well beyond gimmick and elevated African design as both an art form and a conduit for expression. The designs were vibrant and bold. Each participating author had their portrait illustrated in bright colours. They were quite simply, beautiful and served a unifying purpose for the participants.

The SABF’s literary programme was filled with new and vibrant voices from the continent. Of the 116 Authors that took part in 72 literary sessions, 70% were black. The audience was 80% black. The dialogues were insightful, philosophical and based squarely in the African narrative.

The diverse audience had access to 76 exhibitors at the Fair including new and established publishing houses, a research lane with the university presses present, new and established booksellers.

“The exhibition is the only opportunity industry has to present itself to the country, and the chief event for people to get to know and learn about books and the industry that produces them. This is key to the book industry’s positive engagement and interaction with the country at large. The 2017 exhibition was critical in giving the Deputy President and other visiting politicians a sense of the industry,” says van der Sandt.

As the organisers work hard towards increasing the engagement with government and new audiences, the SABDC encourages the industry to use the opportunities in terms of showcasing what they are doing and how they are moving to diversity in terms of representation and product.

The fair is a unique opportunity to share industry challenges with government, where open debate can take place around lack of movement on a book policy, why indigenous language publishing is an unfunded mandate, and how the book serves our society and country.

“We need to discuss what transformation in the book sector actually means, what government requires from the industry, what the public deem appropriate and what industry is offering? These are difficult conversations, but the SABF is the place to discuss our collective action for a book industry that meets the needs of a diverse South Africa. says van der Sandt.
A key thread in the implementation of the SABF, is increasing opportunity and access to mainstream industry for SMMEs and entrepreneurs. The SABDC, in association with the Publishers’ Association of South Africa (PASA) and the Fibre Processing & Manufacturing Seta (FP&M Seta), introduced an Enterprise Development Programme (EDP) through very welcome exhibitor subsidies. The FP& M Seta is the main funder of the SABF.
“The FP&M SETA is proud to be involved with the South African Book Fair and in the facilitation of the Enterprise Development Programme. We are committed to uplifting SMMEs in the publishing sector in order to grow small businesses and ensure the sustainability of their businesses for the future. This programme will open up a host of opportunities for job creation, expose small, local businesses to international opportunities and represent South African publishing on a global scale.” Says the CEO of the FP&M Seta, Felleng Yende, about the Seta’s involvement in the Fair.
Sixty-five SMME`s and entrepreneurs were given an opportunity to exhibit and participate at the SABF. Included were publishers, new writers, illustrators, booksellers and an experienced cadre of indigenous language editors. These exhibitors were drawn from all provinces.
The numbers are always important and the SABDC reports that an estimated 3 000 visitors attended the Fair. Although this was a smaller number than the SABDC would have liked, the successful reaching to and incorporation into the Fair of a more representative and new audience offset the limited number of visitors. The audience engaging with SABF 2017 was predominantly black and also younger than has been the norm.

The repositioned Fair aims to connect with South African’s from every demographic and will continue to engage with the industry bodies and businesses in the lead up to the 2018 Fair which will take place again in Newtown from 7-9 September.

In 2016 the SABDC set out to revisit the concept and relevance of a national book fair in South Africa. It acknowledged more traditional views of what such a fair should be, while at the same time starting on a new journey  that of responding to mounting calls for a more reflective and representative showcase of South African (and African) literature and culture. As part of this journey, the SABDC also committed to creating greater access to the event for all South Africans; and dedicated itself to engaging audiences who ordinarily do not form part of mainstream book-industry events.

This trajectory will continue in 2018.

“We believe that the Fair was extremely successful in charting a new course for the South African book industry. It was successful in laying the strategic foundation for an inclusive, mainstream event that in all respects mirrors South Africa and Africa. The SABDC will build on this strategic foundation moving forward, through continuous engagement with mainstream industry and with the rest of the country, in order to craft a national book fair that everyone is proud of. We envision the industry, government and people from all walks of life embracing the concept and reality of a book-producing sector that embodies and brings diverse voices to all citizens through the medium of the book,” concludes Nikki Crowster, Chairperson of the SABF Steering Committee, SABDC Member and the President Elect for Library and Information Association of South Africa (LIASA).

The Blockchain – Open for business.

Blockchain, the technology that underlies cryptocurrencies like Bitcoin. is the world’s leading software platform for digital assets. Offering the largest production block chain platform in the world, Blockchain is using new technology to build a completely new and “radically better” financial system.

“We are on a mission to build a more open, accessible, and fair financial future, one piece of software at a time. Our technology is revolutionizing the financial services industry by empowering millions across the globe to authenticate and transact immediately and without costly intermediaries,” states the Blockchain’s website.

There are many that think the hype around the blockchain is a bubble that will burst, but it could have a profound effect on the publishing industry as a whole. The Alliance of Independent Authors, (ALLi) and licensing marketplace IPR License, are both taking it very seriously. In fact Alli has set up a committee and a campaign called the Blockchain for Books to investigate the opportunities and present a white paper of reccommendations. Led by Orna Ross, an Irish author, and the founder of ALLi who has been named one of the top 100 most influential people in publishing by The Bookseller, the white paper, when released should be of great interest to the global publishing industry.

What exactly is this blockchain?

The blockchain is new technology, which, while launching an entirely new financial model, is also likely to underwrite the next disruption in publishing, a widening of the concept of intellectual property and the next digital revolution.

The Blockchain is a continuously growing list of records, called blocks, which are linked and secured. “The blockchain allows one person to transfer a unique piece of digital property to another in a way that 1) is guaranteed safe and secure; 2) open, visible and agreed by all; and 3) cannot be subsequently modified.”

The blockchain is a decentralized model that relies on the agreement of the peer network in order to process the next set of transactions so no individual or organization can subvert the rules that have been established, and the currency traded is Bitcoins.

The Bitcoin as “a cryptocurrency which is not owned by any individual, government, or organization. It allows for transactions to occur outside the traditional financial frameworks and fiat currencies.”

How does it affect the publishing industry?

Alli proposes that the Blockchain will impact Copyright. “The piracy of digital files becomes much more difficult, as the blockchain cryptographically time -and person- stamps the act of publication (and, indeed, of creation through earlier stages of the process, if we want). Ownership becomes indisputable,” says Ross.

“Following on from clear ownership are contract rights and property rights. Automated digital “smart” contracts will be able to simultaneously represent ownership of an intellectual property and the conditions that come with that ownership. Such contracts will be able to automate rules, checking conditions and taking actions with minimal human involvement and cost. Goodbye to lawyers who are too expensive for, and don’t speak the language of, individual creatives,” she continues.

In Alli’s vision, “The blockchain allows authors to become the first calling point and information hub for the work they have created and to credit all who have contributed and collaborated. The blockchain allows us to forward a book, directly from author to reader, without any middle-man, freely or for bitcoin exchange.”

It is the removal of the middle-man and putting authors first in the value chain that most excites ALLi.

“ALLi’s aim, as an indie authors’ association, is to advocate for and lend our support to those who are serious about creating an author-centric financial model for books. Such a model would maximize the value of the authors’ moral and monetary rights and intellectual property and pay the author first, not last, in the chain. We contend that the money flow should begin with the creator, that the creator should be the entry point of payment.”

IPR License development director Tom Cox believes that blockchain has the potential to revolutionize the way Intellectual Property (IP) is traded.

IPR License development director Tom Cox shared some insight with Porter Anderson of Publishing Perspectives recently and he describes the tech behind the Blockchain quite succinctly. Cox believes that blockchain has the potential to revolutionize the way Intellectual Property (IP) is traded.

Cox shared his ideas around the Blockchain with Porter Anderson of Publishing Perspectives recently. “There are now platforms such as Hyperledger and Ethereum that allow developers to build on top of a distributed blockchain infrastructure, which should greatly reduce the time-to-market needed to develop blockchain-based systems,” he says.

“Rights management is, in many ways, similar to financial processing, in that trust is the core component. At present, that trust is provided by large institutions and the complex contracts that describe the ownership, use, re-use, translation, permissions and royalties associated with a product. These rights often cross company and country boundaries,” explaines Cox.

“If we imagine that the industry remains much as it is today, one possible path would be to establish a blockchain network of publishing industry rights trades. Over time, this ledger of rights could become the definitive source for searching and establishing the authoritative rights holder. This shared ledger means that there’s no one single company that’s holding the data and that the ledger itself is always an accurate reference.”

“Publishers would have an incentive to take part in the initiative, as it would reduce the discovery and coordination time associated with searching for and establishing new contracts.”

“The network would be able to provide real-time details about rights holdings across the industry without the need for a central authority to police this. The blockchain ledger wouldn’t be a replacement for existing enterprise resource planning (ERP) systems. Instead the current systems could publish key life-cycle events to the blockchain.”

“If we were to take this a step farther and look at a more disruptive implementation of blockchain, it would be possible not only to store the record of products and rights, but also to implement “smart contracts” enforced by the design of the network. Smart contracts don’t just contain the terms of a contract but also can act in programmed ways, delivering aspects of an agreement once specific terms are fulfilled. If connected to additional resources, such as distribution networks as well as online and physical stores, the contract could automatically deal with recouping costs and paying royalties. When a new contract or a change to a contract was published to the network, the time needed for this information to be available to all nodes would likely to be minutes. If the contracts were sophisticated enough, the complex area of royalties could be handled in almost real time by the system.”

“Some advocates of blockchain suggest that eventually the technology may be sophisticated enough that instead of our current corporate model, we’ll operate with “decentralized autonomous organizations” (DOA)—a distributed corporate model enforced by the setup of the smart contracts that capture the organization’s goals and processes.”

This is a model that could replace the siloed functions of publishing companies with distributed services and could allow content creators much greater oversight and flexibility in how their work is published and disseminated. However, such a model is yet to be proven in any industry, and until the necessary building blocks and technologies are in place, this is only a pipe dream and one which may never come to pass.

The Challenges

“It’s hard to see how such a network could be built without the support of publishers and while the benefits can be clearly laid out, we’re likely to see resistance to this level of change,” says Cox.

There are other challenges to this model and though exciting, the blockchain is far from perfect, as Stefan Thomas points out on Medium in an article titled: The Subtle Tyranny of Blockchain Re-learning old lessons about shared state, which is well worth a read. Some of the more debated concerns centre around security. The environmental impact of all the tech is also huge as the ‘mining’ of the blocks takes enormous amounts of computing power.

“Depending on how it develops, blockchain could go the way of so many technologies now consigned to the dustheap. It could be used to reinforce the status quo or further embed existing privilege. For now, this is an open moment,” says Ross.

“We could just sit back and observe the blockchain and see but by actually advocating for it, we can shape it and we can perhaps help mould how it develops in a way that is advantageous for authors.”

“The scenarios described here are just some of many possible implementations that blockchain that could affect the publishing industry. While much of the current hype around blockchain is certainly unfounded, there’s definitely great potential in this model.
We believe that the publishing industry should be investing in and understanding this new and disruptive technology in the same way that financial institutions have been. It’s certainly an area that IPR License is going to continue to research and develop,” concludes Cox.

https://iprlicense.blog/2017/09/29/blockchain/

https://medium.com/@justmoon/the-subtle-tyranny-of-blockchain-91d98b8a3a65

https://selfpublishingadvice.org/indie-authors-are-we-ready-for-self-publishing-3-0-part-2-blockchain-for-books/

https://cointelegraph.com/news/8-best-sources-to-study-blockchain-technology

10 year anniversary for the Kindle

November 19 2017 marked the 10th anniversary of the first Kindle. What’s easy to forget, Vice President of Kindle content David Naggar says, was the sheer wireless convenience introduced by the Kindle.

“It wasn’t the hardware itself,” he says, “that caused the Kindle to explode all of a sudden, or that it came from Amazon. It was the fact that it was the first piece of consumer hardware in history to be connected to a cellphone network where the customer paid nothing for it. You were able to sit anywhere—at a bar next to a friend who said, ‘I just read this great book, you should try it’—and 60 seconds later, that book was on your device and ready to read.

“That was the killer device,” Naggar says. “And then people started to enjoy reading on the devices, and that took off.”

Read the full article on the development and impact of Amazon’s ebook ecosystem on book publishing by Porter Anderson on Publishing Perspectives
here.