Dear Readers,
Booksellers are the curators of our
local community’s primary knowledge resources. This is more of a calling than a
job. It is not for the faint-hearted nor those averse to risk. In fact, as with
our compatriots on the front-lines of the war against Covid-19 in medical care
casualty wards, few in this profession would be practising for the sake of
self-enrichment. It is a higher desire than profit to educate our young,
inspire our adults and exercise the minds of our aged.
Our doctors depend on books, so too
every facet of our lives is influenced by readership. If it were not so, every
post-apocalyptic scenario would not depict freedom of speech and information as
being essential to be attacked, manipulated or controlled. In Fahrenheit 451, in Animal Farm, in the very hieroglyphs at Giza we see the power of
communicating thoughts. In early evidence of human activity, whether recording
life on a cave wall, stone tablet or paper, this was indeed the expression of
people relaying thought to others coming after them. Posterity is written into
our genetic code. Whereas authorship is contestable, the result is evident.
Books are essential to who we are as a species. The discourse is often occluded
by the message. However, since medium and methodology are interdependent, it is
only natural that communication as our proof of humanity’s existence is
similarly alleged to be interdependent.
In the absurd calculus of a pandemic, we see this more than ever before. Some underestimate the necessity of books and by Lockdown extension, the necessity of Booksellers. Of course these nay-sayers are woefully undereducated. Articles in this newsletter introduce some current remedial interventions. (Letter from SABA: Books as essential services; Letter from PASA: Lockdown and education)
Humanity faces crisis events at
notable times in recorded history. Each time, books were banned, burned or
bastardised because such is the power of the written word. As the SA
Booksellers Association, we have worked continually throughout this period to
safeguard our Booksellers members’ interests and in so doing the continuity of
this noble community’s curatorship role. We have engaged with various
role-players throughout the bookselling value chain in order to ensure the
public continues to have a secure book ecosystem for all readers in South
Africa both online and offline.
Books are essential. They will
continue to be, even beyond the current Covid-19 containment restrictions.
Booksellers are encouraged to continue in their vocation for the literacy of
all our people. Reading is an overwhelmingly accessible and efficient
transmission of concepts. It is therefore a prerequisite for health, civic and
community activism, active citizenry, national development, law and order,
intergenerational wealth, socialisation, safety and security. Let us not shrink
from our responsibility, this is a time to show our commitment as agents of
positive change.
Last year at London Book Fair, I was
fortunate to have met Trevor Goul-Wheeker, Chair of Blackwell’s. In the
discussion and subsequent visits to their bookstores, it was clear that the
business of books is irrepressible. Booksellers will adapt and survive
accordingly. The challenges Booksellers face regarding declining sales trends
have been well articulated in the past however there are some tips relating to
Covid-19 available in this newsletter.
I urge Booksellers and others in the
value-chain to consider implementing enhanced measures for public safety.
Gearing up now will pay off in the future as more viruses pop up and our customers
become more circumspect and select brands that are actively involved in
protecting humanity’s health. Some revolutionary measures taken by Blackwell’s
well before this pandemic were simply good business decisions to future-proof
the business and have paid strategic dividends in hindsight where Corona was
not the primary concern. Spacing of fixtures on retail floor was maximised, one
copy per title on a shelf to limit Customer handling, clear signage regarding
minimal staff assistance on the sales floor but monitored and serviced by a
bigger back office with more employee ownership and exposure to operations.
Efficient use of entry and exits, sanitizer standards, limiting people in
stores and marketing at-home delivery of books. All these put Blackwell’s in a
better position to cope with health emergencies, well in advance.
In short, a good business can survive
the test of time by thinking ahead in fulfilling essential needs. It is these
businesses that are ultimately successful in the long run. If you don’t believe
me, then best believe this is in fact the investment strategy of the Oracle of
Omaha – Warren Buffet – and he has done quite well at that. Books are essential
and they fulfil an essential need. Let us stand, socially-distant but united in
our endeavours to fulfil the essential role our communities have entrusted in
us.
See you
in a bookshop soon!
Thanks,
Melvin Kaabwe
SABA President